An offer friends act on
Analysis coming soon
A clear referee offer strong enough to turn the invitation into a first order.
Definition
Referral conversion rate
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code. It assesses your brand's ability to convert a referral into an actual acquisition. A good rate reflects a clear promise, a well-positioned advantage and a frictionless purchasing journey for the referred customer.
Formula
Referrals who made a purchaseTotal referrals invited
×100By industry
Referral conversion rate by sector
Sector valueChange vs previous quarter
Home & Decoration
39.6%+3.5 ptsvs Q2 2026
Smoke & Vape
34.7%
Sports
34.6%
Beauty & Fitness
31.4%+1.8 ptsvs Q2 2026
Food & Beverages
30%-0.17 ptsvs Q2 2026
Apparel & Accessories
28.4%-2.4 ptsvs Q2 2026
Health & Supplements
28%-3.3 ptsvs Q2 2026
Distribution
Where do programs stand?
Distribution of programs · Apparel & Accessories
Each bar = share of programs
Average28.4%
- Below median
- Median → Top 10%
- Top 10%
- Median 25%
- Top 10% 50%
- Best-in-class 50%
Median25%
Top 10%50%
Best-in-class50%
0%21.5%43%64.5%86%
30.7%
28.4%
Q2 2026Q4 2026
Referral conversion rate
Programs that stand out
Nudged before the code expires
Analysis coming soon
An automated sequence (e-mail, SMS, WhatsApp) that nudges inactive referees before their code expires.
A frictionless first order
Analysis coming soon
A smooth, mobile-first referee journey, from clicking the link to paying.