KPI view

One KPI, every industry.

Definition

Points usage rate

The points usage rate measures the proportion of credited points that are actually spent by your customers. This is a key indicator of your program's liquidity and the perceived value of your rewards. A good rate reflects a smooth journey and benefits that are attractive enough to encourage your members to take action. It is a true barometer of the effectiveness of your engagement mechanism.

Formula
Points usedPoints earned
×100
By industry

Points usage rate by sector

Sector valueChange vs previous quarter
Smoke & Vape
37.3%
Health & Supplements
13.6%+6 ptsvs Q2 2026
Beauty & Fitness
12.4%+2.4 ptsvs Q2 2026
Pet Food & Accessories
10.1%
Food & Beverages
9.8%-4 ptsvs Q2 2026
Home & Decoration
8.4%-0.68 ptsvs Q2 2026
Sports
8.1%
Apparel & Accessories
7.5%-0.92 ptsvs Q2 2026
Distribution

Where do programs stand?

Distribution of programs · Apparel & Accessories
Each bar = share of programs
Average7.5%
  • Below median
  • Median → Top 10%
  • Top 10%
  • Median 5.6%
  • Top 10% 16.3%
  • Best-in-class 23.8%
Median5.6%
Top 10%16.3%
Best-in-class23.8%
0%6.9%13.9%20.8%27.7%
Quarterly average trend-0.92 pts since Q2 2026
8.4%
7.5%
Q2 2026Q4 2026
Points usage rate

Programs that stand out

Never forget your balance
Analysis coming soon

Automated balance reminders (e-mail, SMS, WhatsApp) so members never forget what they can spend.