Health & Supplements
In health and supplements, customers engage strongly with engagement mechanics, driven by a high level of trust in their brands and a well-established aspirational dimension.
The lever to activate is referral: satisfied customers are naturally inclined to recommend. Structuring this word-of-mouth into an active referral program is a direct growth opportunity.
A few representative programs from this sector.
Loyalty
How members earn and spend in your program.
The participation rate measures the proportion of orders that include a reward earned through the program.
The points usage rate measures the proportion of credited points that are actually spent by your customers.
The reward redemption rate measures the proportion of claimed benefits that are actually used by customers.
Referral
How members bring in new customers.
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code.
The new customer rate measures the proportion of buyers acquired through referral, relative to the total number of new customers over a given period.