Apparel & Accessories
In fashion, the loyalty program is first and foremost a purchase-frequency engine: it keeps the relationship alive between seasons, collections and drops, and turns one-off purchases into a habit.
The growth potential lies in engagement: activating missions and referral more actively turns an already transactional loyalty into a genuine sense of belonging to the brand.
A few representative programs from this sector.
Loyalty
How members earn and spend in your program.
The participation rate measures the proportion of orders that include a reward earned through the program.
The points usage rate measures the proportion of credited points that are actually spent by your customers.
The reward redemption rate measures the proportion of claimed benefits that are actually used by customers.
Referral
How members bring in new customers.
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code.
The new customer rate measures the proportion of buyers acquired through referral, relative to the total number of new customers over a given period.