Beauty & Fitness
Beauty stands out for a strong engagement profile: the emotional bond between customers and their brands drives natural, regular adoption of the program.
The real lever is long-term: using this engagement to grow basket size and LTV, through continuous program activity and personalised post-purchase experiences.
A few representative programs from this sector.
Loyalty
How members earn and spend in your program.
The participation rate measures the proportion of orders that include a reward earned through the program.
The points usage rate measures the proportion of credited points that are actually spent by your customers.
The reward redemption rate measures the proportion of claimed benefits that are actually used by customers.
Referral
How members bring in new customers.
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code.
The new customer rate measures the proportion of buyers acquired through referral, relative to the total number of new customers over a given period.