Smoke & Vape
In smoke & vape, purchasing is recurring and highly routine: customers come back regularly for the same products, which makes the program a natural reflex in their journey.
The lever is to extend this routine: simple, immediately useful rewards and well-timed reminders turn purchase regularity into lasting engagement with the brand.
Loyalty
How members earn and spend in your program.
The participation rate measures the proportion of orders that include a reward earned through the program.
The points usage rate measures the proportion of credited points that are actually spent by your customers.
The reward redemption rate measures the proportion of claimed benefits that are actually used by customers.
Referral
How members bring in new customers.
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code.
The new customer rate measures the proportion of buyers acquired through referral, relative to the total number of new customers over a given period.