Loyalty Programs
Performance Benchmark
Real KPIs from ecommerce brands powered by Loyoly, broken down by industry and metric. Find out where your program stands in under a minute.
Data updated on October 2, 2026
Two views. One dataset.
Cut the data by sector or by KPI. Every card and label below is a direct shortcut to the right view.
See how your sector performs.
Pick your sector and view its 5 KPIs, with their change from one quarter to the next.
Explore the metric that matters most.
Pick a KPI, see its value in every sector and explore the full distribution of programs, with three actionable tips to lift the number.
What a loyalty program looks like,
on average.
Click any card to open the full KPI breakdown: sector ranking, distribution of programs and three concrete tips.
The participation rate measures the proportion of orders that include a reward earned through the program.
The points usage rate measures the proportion of credited points that are actually spent by your customers.
The reward redemption rate measures the proportion of claimed benefits that are actually used by customers.
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code.
The new customer rate measures the proportion of buyers acquired through referral, relative to the total number of new customers over a given period.
How this benchmark is built.
This benchmark draws on real data from the loyalty and referral programs of ecommerce brands using Loyoly. Figures are recalculated automatically every week.
KPIs are calculated over each program's last 30 days of activity, to reflect recent member engagement dynamics.
Only profitable programs (ROI above 1) are included, and outliers are removed. We consider an industry statistically reliable from 20 brands.
For each KPI: the average, the median, the top 10% and best-in-class (top 5% of programs). No weighting by company size or sales volume is applied.