KPI view

One KPI, every industry.

Definition

Points usage rate

The points usage rate measures the proportion of credited points that are actually spent by your customers. This is a key indicator of your program's liquidity and the perceived value of your rewards. A good rate reflects a smooth journey and benefits that are attractive enough to encourage your members to take action. It is a true barometer of the effectiveness of your engagement mechanism.

Formula
Points usedPoints earned
×100
By industry

Points usage rate by sector

Sector valueChange vs previous quarter
Smoke & Vape
37.3%
Health & Supplements
13.6%+6 ptsvs Q2 2026
Beauty & Fitness
12.4%+2.4 ptsvs Q2 2026
Pet Food & Accessories
10.1%
Food & Beverages
9.8%-4 ptsvs Q2 2026
Home & Decoration
8.4%-0.68 ptsvs Q2 2026
Sports
8.1%
Apparel & Accessories
7.5%-0.92 ptsvs Q2 2026
Distribution

Where do programs stand?

Distribution of programs · Food & Beverages
Each bar = share of programs
Average9.8%
  • Below median
  • Median → Top 10%
  • Top 10%
  • Median 5.1%
  • Top 10% 26.1%
  • Best-in-class 34.7%
Median5.1%
Top 10%26.1%
Best-in-class34.7%
0%9.8%19.6%29.4%39.2%
Quarterly average trend-4 pts since Q2 2026
13.8%
9.8%
Q2 2026Q4 2026
Points usage rate

Programs that stand out

Never forget your balance
Analysis coming soon

Automated balance reminders (e-mail, SMS, WhatsApp) so members never forget what they can spend.