Kids & Family
In kids & family, needs change fast as children grow: the program follows parents from one stage to the next and creates natural repurchase moments.
The main lever is anticipation: rewards and reminders timed around key moments (back to school, birthdays, size changes) keep the program useful throughout the customer's lifetime.
Loyalty
How members earn and spend in your program.
The participation rate measures the proportion of orders that include a reward earned through the program.
The points usage rate measures the proportion of credited points that are actually spent by your customers.
Not enough programs in this industry yet to publish this KPI.
The reward redemption rate measures the proportion of claimed benefits that are actually used by customers.
Referral
How members bring in new customers.
The referral conversion rate measures the proportion of referrals who make a first purchase after receiving an invitation or referral code.
Not enough programs in this industry yet to publish this KPI.
The new customer rate measures the proportion of buyers acquired through referral, relative to the total number of new customers over a given period.
Not enough programs in this industry yet to publish this KPI.